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Summer's Eve ads deemed racy, and racist
Posted: 07.21.2011 at 4:22 PM
Norm Van Ness

Norm Van Ness is the Chief Meteorologist at WNWO.

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Companies are always looking to make a big impact with their advertising...but many times, pushing boundaries can mean pushing people's buttons.

Summer's Eve, makers of several feminine hygiene products, recently launched a series of ads for their new line of wash and wipe products. 

The ads, feature "hand puppets" in the role of, well, talking vaginas.  And while that fact alone has many shaking their heads...the ethnic overtones of the ads have some calling them racist.

The "Hail to the V" ads are presented by an African-American woman, a Hispanic woman...and one Caucasian.  Each is presented with what could be considered a stereotypical accent and connotation.

Watch the ads
Hail to the V, African-American Version 
Hail to the V, Hispanic Version 
Hail to the V, Caucasian Version 

The ads, which are posted on YouTube, have generated some very strong responses.  Of the African-American version: "This is so racist. As a black girl, I'm disgusted. I will never buy products from this company." reads one comment...while another says "This is extremely racist and insulting. Shout out to the professional black women. America must have forgotten you exist. I feel the same way about the Hispanic commercial. Sad day for America. We just took 5 steps back."

We've provided links to each.  Watch them and tell us your thoughts.  Are the ads okay?  Over the line?  Outright racist?  Would you continue to use their products?

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