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TOLEDO -- The next time you go to the store, you will probably be greeted by a familiar sound.  The ringing of the bells from Salvation Army volunteers.

Thursday, The Salvation Army of Toledo kicked off its 2011 Red Kettle Campaign, setting this year's goal at $550,000.

That's $30,000  more than last year's goal but the extra money is needed given an increase in families seeking help.   Last year The Salvation Army raised $540,000.

The red kettles will be at 59 locations in the greater Toledo area.

You can volunteer to be a bell ringer by calling 419-241-1138.